La différence, la concurrence et la disproportion
نویسندگان
چکیده
منابع مشابه
Political Marketing – Vive La Différence!
Introduction The explicit use of techniques in politics which we would now describe as marketing dates back at least to 1920 in Britain (Wring, 1994). Since the Saatchi and Saatchi poster – “Labour isn’t working” – it has become commonplace to speak of political marketing, and many marketers have come to believe that there is a direct transference of their concepts and tools to the political ar...
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ژورنال
عنوان ژورنال: La lettre du Collège de France
سال: 2014
ISSN: 1628-2329,2109-9219
DOI: 10.4000/lettre-cdf.1755